Hi, I’m Andriana!

(pronounced Ann-dree-on-uh)

After a company restructure, the door to possibility is open. I’m eager to bring energy, focus, and an immediate impact to a new organization.

Marketing is my superpower, Advertising fuels my fire, and I build top-tier teams who win big.

Hiring? Let’s talk! Email me

Objective

Start my next job by second half of 2025
Focus areas: Advertising strategy and execution, Leadership and team cultivation, Integrated marketing, Communications planning, Brand development, Marketing analytics, Operational efficiency, Project management, C-suite stakeholdering, Client and agency relations
Insights

100% of prior supervisors surveyed would re-hire
(7 of 7, references available upon request)
Award-winning work, according to: AdAge, Cannes Lion, Clio, Cresta, Digiday
#1 internal KPIs: ACEMetrix scores and site visit rates vs. norm, quarterly performance recognitions
Executional mandatories

Location: Los Angeles area for in-office or hybrid, otherwise remote, open to monthly travel
Compensation package that matches contribution
Culture: Celebrate the teams, the ingenuity, and the customer

Explore my work:

Sleep with Rain
B2B Branding – Earned, Owned, Paid

Proud of my role as director-level supervisory client and core member of the on-set production team who reunited “The Office” cast for the most successful campaign in AT&T Business history: 2.3B impressions in 7 days, +400% owned social engagements, and paid social site visits at +57% vs. norm. In partnership with BBDO and Critical Mass, our award-winning creative facilitated an efficient media buy that outpaced impressions by 37%.

Businesses Behind the Business
Product Consideration and Sales – Paid Digital

Learnings from Sleep with Rain identified an opportunity to highlight product specificity. Continuing with humor and influencers, my team launched digital extensions based on realistic business scenarios a few months after the Sleep with Rain launch. ACEMetrix scores showed strength across Information, Change, and Desire.

High Budget: Celebrities for Product Launches
Earned, Owned, Paid

Choosing business expert Barbara Corcoran to launch multi-gig internet resulted in our first Fiber ad that didn’t register a dishonest emotional signal.

For iPhone 14, LeBron James scored #1 with the small business audience based on the spot’s ability to provide Information while captivating Attention.

Low Budget: Local and Trade Campaigns
Earned, Owned, Paid

A+ work doesn’t require multi-million dollar budgets when creativity stays at the center.